Privacy policy

Last updated: August 15, 2025

BetterPaw LLC (“BetterPaw,” “we,” “us,” or “our”) operates this store and website, including all related information, content, features, tools, products, and services (the “Services”). Our Services include the sale of QR-enabled dog tags that allow customers to create pet profiles and receive notifications if their pet is found.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

1. Contact Details
Name, billing and shipping addresses, phone number, and email address.

2. Financial Information
Credit/debit card numbers, payment card details, payment confirmations, and other payment information (processed through PCI-compliant payment processors — we do not store full card numbers).

3. Account Information
Username, password, security questions, preferences, and settings.

4. Transaction Information
Items viewed, added to cart, purchased, returned, or exchanged, and your past transactions.

5. Communications
Information included in communications with us, including customer service messages, emails, SMS, or web forms.

6. Device & Usage Information
Device details, browser type, IP address, operating system, unique identifiers, and interactions with the Services.

7. Pet Profile Information (QR Dog Tag Service)
When you register a QR dog tag, you may provide:

  • Pet name, breed, sex, birthday

  • Pet photo

  • Public message (visible to anyone scanning the tag)

  • Optional medical or behavioral notes

  • Contact details for notifications (email, phone number)
    This information may be displayed publicly if you choose to make it visible on your pet’s QR profile page.

8. Finder Information
When someone scans your pet’s QR tag, they may submit:

  • Their name and contact information

  • Optional location data (GPS coordinates)
    This information is shared with the pet owner to help reunite them with their pet.

Sources of Personal Information

We collect personal information from:

  • Directly from you – through account creation, order placement, or QR tag registration.

  • Automatically – through cookies, analytics, and similar technologies.

  • Third parties – such as payment processors, shipping carriers, and SMS/email providers.

How We Use Your Personal Information

Depending on how you interact with us, we may use your personal information to:

  1. Provide, Tailor, and Improve the Services

    • Process orders, fulfill shipments, and manage returns.

    • Configure and maintain QR pet profiles.

    • Send notifications via email/SMS when your pet’s QR tag is scanned.

    • Facilitate communication between a finder and the pet owner.

    • Remember your preferences and customize your shopping experience.

  2. Marketing and Advertising

    • Send promotional communications via email, or postal mail.

    • Show you relevant online ads (with consent where required).

  3. Security and Fraud Prevention

    • Authenticate accounts, detect and investigate fraudulent or unauthorized activity, and protect the integrity of the Services.

  4. Communicating with You

    • Provide customer support.

    • Notify you about important changes to your account, QR profile, or our policies.

  5. Legal Compliance

    • Comply with legal obligations, respond to lawful requests, and enforce our terms.

Public Pet Profile Information

If you choose to make information visible in your QR tag’s pet profile, it will be accessible to anyone who scans the code. You control what is displayed publicly. We recommend you do not include sensitive personal information in the public profile.

Retention of Pet & Finder Data

  • Pet profiles remain active until you delete them or request removal.

  • Finder-submitted messages and location data are stored only as long as necessary to facilitate contact, after which they may be deleted or anonymized.

  • We retain other personal data as long as required for legal, operational, or security purposes.

Sensitive Information

If you choose to enter medical or behavioral details about your pet, be aware that this may be considered “sensitive” information under certain privacy laws. Adding such data is entirely optional.

How We Disclose Personal Information

We may disclose your personal information to:

  • Shopify – as our ecommerce platform and hosting provider.

  • Service providers – including payment processors, shipping carriers, SMS/email gateways, and hosting providers.

  • Business & marketing partners – for advertising or promotional purposes (with applicable opt-outs) not including mobile phone numbers.

  • Legal or regulatory bodies – as required by law.

  • In business transfers – such as mergers or acquisitions.

We do not sell your personal information for money.

Cookies & Tracking

We use cookies and similar technologies for functionality, analytics, and marketing. You can manage cookie preferences through your browser.

Email & SMS Notifications

  • Transactional Email Messages – Email alerts triggered by QR tag scans are considered essential service communications and cannot be unsubscribed from without disabling the QR service.

  • Transactional SMS Messages – You may opt in or unsubscribe at any time. Mobile numbers collected for SMS notifications will not be shared or sold to third parties for marketing purposes.

  • Message Frequency – Two notifications are sent each time the Pet Tag is scanned.

  • Message and Data Rates – Message and data rates may apply.

  • Marketing Messages – You can opt out of promotional emails at any time.

Your Rights

Depending on where you live, you may have rights to:

  • Access, correct, or delete your personal data.

  • Receive a copy of your data.

  • Opt out of targeted advertising or the sale/sharing of your personal information.

  • Limit the use of sensitive personal information.

To exercise these rights, contact us as listed below.

Children’s Data

The Services are not intended for children under 13, and we do not knowingly collect their information.

International Transfers

If you access the Services from outside the U.S., your information may be transferred and stored in the United States.

Security

We implement industry-standard safeguards, including encryption in transit and restricted access to personal data. No system is 100% secure.

Changes to This Privacy Policy

We may update this policy from time to time and will post the revised version with an updated “Last Updated” date.

Contact Us

BetterPaw LLC
1241 Chicago Rd
Troy, MI 48083
Email: info@betterpaw.com
Phone: (313) 484 0956